October 30, 2018
Changes to On The Horizon Event Listings
admincopa
[vc_row][vc_column][vc_column_text]Over the past 65 years the On the Horizon section of COPA’s magazine has become one of the go-to resources for aviation events in Canada. In 2017, we expanded this section to include the online listing on COPA’s website, where it continues to attract even more traffic than the print version.
As we continue to look at ways to improve the quality of our publications, our publishing and editing team has asked us to have a new look at the way we structure this feature to see if there are any ways of improving it.
With little, or no structure in place, this section has become very challenging both from a quality control perspective, and also incorporating it into the magazine in a way that balances the section’s purpose while optimizing opportunities for editorial content and advertising spaces into the magazine.
In light of the above, we have worked with our magazine team to come up with some guidelines for those wishing to have their events listed in print form in the On the Horizon section of our magazine. We feel the new guidelines will help focus the section on those events coming up first, add incentive for our COPA Flights, and generally improve the quality and ease of reading of the On the Horizon section.
A copy of the guidelines are included below:
On The Horizon
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- Maximum of 5 lines. Max 10 lines if bilingual. Each additional word $.30/word (same pricing as magazine classified ads)
- COPA Flights get free event listing
- Non-COPA Flights may place an ad for $10.00/issue (commencing February 1, 2019)
- No content limits for listings on copanational.org
- On the Horizon events will be accepted a maximum of three magazine issues from the event date. Deadline for submission is: the first day of each month for the following month’s magazine
- Web-only ads can be submitted at any time
- Ads submitted for publication in the magazine will be automatically listed on copanational.org
- Must contain:
- City, Province
- Four-character airport identifier
- Host organization name
- Short description of the event
- One of: contact email address, phone number, or website URL
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- Listings available to COPA Flights only – must include COPA Flight number
- Maximum of four lines – maximum 8 lines if bilingual
- Sorted by province, then alphabetically by city
- Must contain:
- City, Province
- Four-character airport identifier
- Host organization name – including Flight number
- Short description of the event
- One of: contact email address, phone number, or website URL
[/td_block_text_with_title][/vc_column_inner][/vc_row_inner][vc_column_text]Reminder: All Flights have voluntary access to COPA’s free website hosting service. Flight Captains should contact Carter Mann for more information and to get set up.[/vc_column_text][/vc_column][/vc_row]